Branding & Illustration

Family Day at the Laboratories

The Goal
Our mission for Family Stem Cell Day at the NYSCF Laboratories was to inspire K-12 students to explore STEM fields. Working closely with our scientists and education team, we aimed to create a day packed with immersive, diverse, and family-friendly scientific activities.
The Impact
For this event, I developed a comprehensive visual concept, collaborating with various internal teams to transform our working laboratories into vibrant, interactive stations. Students had the chance to dive into different fields of science, engaging with our researchers’ daily work through age-appropriate visuals. To make the experience even more memorable, we sent everyone home with fun swag, including a lab passport, stickers, a branded backpack, and photos from our branded booth.