Automating Roth IRA

A feature to simplify saving for retirement

The Background
Many Americans struggle to consistently save for retirement. We've all be there: forgetting to contribute, finding insufficient funds, and finally being met with a complicated bank-y process. We want to be committed to saving for retirement, but need a more accessible approach to it all. Let's simplify saving for retirement.
The Scope
A new mobile app feature
My Role
UX Designer, solo
proof of concept only
Timeline
July — Aug 2023
Tasks
User Research, UI Design, Prototyping, Usability Testing
The Problem

In 2021, 26% of all US households own traditional or Roth IRAs, but did not contribute in the tax year.

Many individuals struggle to consistently save for retirement, leading to missed opportunities and potentially insufficient funds later in life. ‍This project aimed to establish a foundation for simple saving habits.
How might we...

make saving more accessible for those planning for retirement?

The
A Solution

Online brokerages can implement automated features like recurring contributions and automatic investments into diversified ROTH IRA portfolios.

1
Set goal
2
Automate transfers
3
Invest transfers
This approach encourages regular saving, simplifies investing, and maximizes the potential for long-term growth, ultimately helping individuals achieve their retirement goals.
Access the full case study
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